Behind brands and creators sits an industry of agencies that plan campaigns, make content, run ads and manage accounts.
Social media marketing agencies run brand accounts, calendars and community management. Influencer marketing agencies match brands with creators and run campaigns across hundreds of accounts. Performance agencies run paid Meta and Google campaigns to targets. Production studios shoot reels, product videos and ads. Many agencies do all of these, and most cities have a long tail of two- and three-person studios serving local businesses.
Mumbai, Bengaluru, Delhi NCR (Gurgaon and Noida), Hyderabad, Chennai and Pune hold most of the larger agencies. Ahmedabad, Jaipur, Indore, Kochi, Coimbatore, Chandigarh and Kolkata have growing clusters serving regional brands, exporters and real estate.
Home sellers rarely hire agencies. They use freelancers for a logo, a reel edit or a photoshoot, and Meta's own boosting tools for small ad spends. A growing layer of freelance 'social media managers' serve clinics, restaurants, boutiques and coaching classes in every city.
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